What does the

gold market

represent for retail buyers today?

every third

In the world gold market every third respondent considers buying gold in the near future.

Gold
Market
34% 24% 42%

Considering buying gold. Has bought in the past

Considering buying gold Never bought in the past

Não está considerando comprar ouro

How to buy gold
the right way
?
This question still puzzles potential buyers.

A proven way of making a purchase is required.

7 out of 10 retail gold buyers claim that they lack simple and efficient option of purchasing gold bars.

Convenience of buying and selling gold

is the main factor that drives the growth in the number of deals.

Convenience
is key.
Convenience of the deal is the most important component in the purchase and sale of gold.

22% of gold owners surveyed indicate that convenience of the deal is one of the key factors for purchasing the precious metal.

GOLD MARKET
CONVENIENCE
22%
SAFETY
17%
Every fourth person surveyed
fears buying fake or counterfeit gold
I worry about buying
fake or counterfeit gold
People need guarantees of the deal.

For potential gold buyers it is important to know
that they will get what they have paid for.

The older the buyer is, the less he/she wants to take risks.

Trust — an integral growth factor in the gold business.

Trust is the second driver of growth.

48% of respondents are afraid of buying or selling gold because they mistrust their partner.

GOLD MARKET
KNOWLEDGE ABOUT THE PURCHASE OF GOLD
72%
TRUST
48%

Every second

gold buyer or

seller concerned

has faced

the aforementioned problems

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